We create a place of business education generously shared through the lens of branding, drawing from storytelling and first-hand experience. This empowers business owners to create standout brands.
Anema Designs
Alysha Anema, owner of Anema Designs (pronounced Ah-ne-ma), is the mastermind behind this publication! Alysha is the lead and main person overseeing this project.
Fascinated with creative processes and passionate about education, Alysha aims to infuse 'a little more soul' into all branding, illustration, and graphic design projects. Her extensive portfolio includes creating social media graphics and large-scale publications for government organisations and the mining sector.
In addition to her creative pursuits, Alysha has a background in commercial procurement and accounting. She has worked on large projects for companies like BHP and Siemens, and has managed over 20 suppliers for large-scale managed equipment services, including medical imaging equipment for Fiona Stanley Hospital. Alysha leverages these skills to fully embrace her creativity while meeting targets and deadlines.
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WAYFARER DESIGNS
Jessica Hallett, the owner of Wayfarer Designs, serves as our project manager and web designer.
With Jessica's passion for all things digital, her mission is to empower bold businesses by integrating web design and technology to develop simple yet powerful systems.
Jessica brings extensive corporate experience, both locally and internationally, specializing in Project and Change Management, software implementation and training, and business process improvement within the Oil and Gas industry. Her superpower lies in blending her expertise in systems with her design skills to create dynamic and effective solutions.
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Fiction Agency
Thuc (pronounced 'took') Do is the chief editor and proprietor of Fiction Agency. Thuc, a seasoned copywriter, brings over 8 years of diverse marketing experience to the table, encompassing photography, content creation, and social media marketing. She has collaborated with renowned brands such as Jetstar, The North Face, Aurora Energy, and NSW National Parks & Wildlife. Notably, Thuc spent 3 years in Lululemon Australia and New Zealand’s Brand & Communications team, where she served as the Digital and Social Media Lead. During her tenure, she played a pivotal role in orchestrating nationwide campaigns, including sales, product launches, and social initiatives, demonstrating her prowess in planning, directing, and executing impactful strategies.
Thuc’s approach to copywriting seamlessly combines creativity and strategy to assist brands in building enduring relationships with their customers. Her capabilities to elevate Branducopia include campaign direction and messaging, storytelling and narrative development, SEO copywriting, UX copywriting, social media and email marketing, digital marketing, as well as editing and proofreading.
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Angela Salerno, our other creative, originally from Argentina and now residing in Sydney, specialises in editorial and product illustrations. Collaborating with Alysha at Anema Designs, she utilises her graphic design and illustration expertise to craft captivating artwork.
Angela has authored 2 children’s books and contributed illustrations to numerous others. Previously, she held positions at corporations like IMS Argentina, where she collaborated with prominent brands such as Twitter, Waze, and Spotify. Angela's extensive background, paired with her distinctive illustration style, will set Branducopia apart, offering a compelling storytelling experience—reflecting the core essence of Branducopia's narrative-driven approach.
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