Paul Croci
Modern Insights
Meet Paul, Founder & Director, experienced insights leader, who runs his own market research and consulting business, The Modern Insights Co. With Paul’s expertise, businesses can use data to build stronger brands, better market offerings and exceed customer expectations.
Paul has led the Consumer Insights functions for global brands including Samsung and Beiersdorf (NIVEA and Elastoplast), across Australia, New Zealand and South-East Asia. His career began agency-side at Roy Morgan Research in Sydney and has taken him around the world. He’s now based in Perth, the most convenient time-zone to service clients in Australia, Asia and Europe.
Paul is passionate about helping organisations make the most out of their research investment, to confidently navigate the sea of research and data and unearth powerful insights to achieve their business goals. And he’s darn good at it, too!
Market research can serve as a powerful tool to bridge the knowledge gaps and inform your decisions and actions. If you need a research function developed within your business or some guidance or action on your research intentions, reach out to Paul Croci at The Modern Insights Co.
