Brooke Huckerby
Penn & Lytics
Brook is an Analytics Consultant & Marketing Strategist and the founder of Penn & Lytics. She provides consultation services in the areas of marketing analytics & marketing strategy. She specifically works with businesses in the areas of marketing & operational analytics, data visualisation, user experience (UX) mapping, marketing & digital strategies & search engine optimisation (SEO) strategies and works closely with my clients to upskill and mentor team members, through knowledge transfer & mentoring services. From 1:1 consults & action plan development, to strategic project work, Brooke wants to enable businesses and their teams to understand, optimise & grow their digital footprint & performance through effectively defining & measuring against key success KPIs.
Penn & Lytics was created to combine Brooke’s knowledge and experience of marketing and analytics, with her passion for working directly with individuals & businesses to help them better understand and optimise their performance (both in marketing and operations). Marketing analytics doesn’t have to be hard. It’s just knowing the foundations, what’s possible and where to get started. Her goal is to educate and empower others on what is possible through data, how you can self-serve or where to source help where you don’t have the time or resources to self-serve.
