Interview with Karen Viverelli

Written By Jessica Hallett

Owner and Founder of Karen Vivarelli

 

Six years ago, after being made redundant from her corporate job while pregnant with her second child, Karen Vivarelli started her own entrepreneurial journey by entering the online space as a virtual assistant and then online business manager.

Today, Karen is a business coach and go-to expert for women seeking to start, grow, and scale successful online businesses. And the discomfort with delegation is something she sees all too often. “They want to control everything and do everything themselves. Releasing control can be hard,” says Karen.

So what should you consider when wanting to scale your online business?

  • Reframe Delegation – See it as an investment in growth, not just a cost.

  • Hire a VA – Research their online presence and prioritize trust and compatibility.

  • Automate with Tech – Use tools to streamline tasks and scale efficiently.

  • DIY vs. Pro Branding – Start simple, then invest in a designer as you grow.

  • Start Delegating – Track tasks, delegate non-essential ones, and document processes for smooth handovers.

What to know more?

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Jessica Hallett
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